Published: 28th July 2025 | The English Chronicle Online Desk
In the gentle waters of Japan’s Seto Inland Sea, nestled between the country’s main islands of Honshu and Shikoku, lies Naoshima — a once-industrial outpost that has undergone one of the world’s most extraordinary cultural transformations. Known today as one of Asia’s most inspiring destinations for contemporary art and architecture, Naoshima’s revival story is nothing short of visionary.
It wasn’t long ago that Naoshima bore the scars of heavy industry, its landscape dominated by a copper smelting plant and its future uncertain amid population decline and economic stagnation. But in a bold and imaginative act of cultural reinvention, the Benesse Art Site Naoshima emerged as the island’s saviour. Backed by the Benesse Corporation and the Fukutake Foundation, and guided by a philosophy of “coexistence of nature, art, and architecture,” this initiative sparked the creation of art museums, site-specific installations, and architectural marvels across the island and beyond.
Spring 2025 marks a defining chapter in this journey with the opening of the Naoshima New Museum of Art, a breathtaking structure designed by Pritzker Prize-winning architect Tadao Ando. This is Ando’s tenth project on the island, and it arrives not merely as an addition to his legacy, but as a bold statement on the evolving narrative of Asian art. Dedicated to contemporary Asian artists, the museum provides a long-overdue platform for regional creators, many of whom have remained underrepresented on the global art stage. Inside the minimalist concrete walls and serene spaces that Ando is known for, visitors will encounter a deeply curated dialogue between modernity and tradition, culture and context.
This opening coincides with the much-anticipated 2025 edition of the Setouchi Triennale — Japan’s premier art festival, spread across 17 islands and coastal towns in the Seto Inland Sea. Running over a 100-day period, divided between the seasons of spring, summer, and autumn, this year’s festival is the largest in its history since its debut in 2010. The Triennale seeks not only to showcase the talents of artists from around the globe but to breathe life into communities that have faced the demographic challenges of rural Japan: aging populations, economic decline, and the quiet disappearance of local traditions.
Thanks in large part to Benesse and the Setouchi Triennale, Naoshima has become a model of sustainable cultural tourism. It has sparked the revival of nearby islands like Teshima and Inujima, where forgotten histories are being retold through evocative art. The Teshima Art Museum — a collaboration between artist Rei Naito and architect Ryue Nishizawa — continues to captivate with its ethereal synthesis of art, architecture, and nature, a space so intimate and elemental that visitors describe it more as a spiritual experience than an exhibition. On Inujima, the ruins of an old copper refinery have been reimagined into a monumental installation, blurring the line between decay and creation.
For travellers in search of immersion rather than mere sightseeing, Naoshima offers deeply memorable stays. Among the best is Roka, a modern interpretation of the classic Japanese ryokan. With its minimalist aesthetic, thoughtful interiors, and seamless fusion of traditional hospitality with contemporary design, Roka perfectly mirrors the island’s ethos. Here, travellers can wake to the sea breeze, dine on hyper-local cuisine, and rest just a stone’s throw from some of the world’s most intriguing artworks.
The island’s most iconic attraction remains Yayoi Kusama’s giant yellow Pumpkin, perched on a pier like a beacon of playfulness and wonder. Yet what Naoshima ultimately offers is far more profound — a lesson in how art can transform, rehabilitate, and reimagine a place and its people. It is not just a destination; it is a living museum, a testament to creative vision, and a hopeful blueprint for how the arts might revive forgotten corners of the world.
In an age of over-tourism and commercialised travel, Naoshima stands apart. It is slow, thoughtful, and deliberate — a place where every structure, every artwork, and every path is curated not only for the visitor but in harmony with the land and sea that surround it. For these reasons and more, it earns its place as one of the finest cultural travel experiences on the planet today.
The English Chronicle Online
