Published: 26 February 2026. The English Chronicle Desk. The English Chronicle Online.
The looming closure of a famous Cornish brewery has plunged beer lovers and local workers into deep concern over the future of one of Britain’s most iconic ales. Doom Bar remains at the heart of the controversy, named after the dangerous sandbank off Cornwall’s Camel estuary and known as one of the UK’s best‑selling cask ales, but its continued production now hangs in the balance. Molson Coors, the US‑Canadian drinks giant that has owned Sharp’s Brewery for 15 years, announced it plans to shut the Rock, Cornwall, site by the end of this year, a decision it says is driven by financial realities and shifting market patterns.
The news of Doom Bar’s uncertain future has sent shockwaves through communities that have long celebrated the brewery’s role in the region’s culture and economy. Sharp’s Brewery has stood since 1994 and built its international reputation on hearty ales including Doom Bar, Atlantic and Twin Coast, but now faces being quietly wound down by its corporate owner. Molson Coors described the site as “no longer financially sustainable” and said it had explored all alternatives before arriving at its decision to close.
Molson Coors also announced the impending closure of its national contact centre in Wales, attributing that move to the rising dominance of digital ordering, with nearly nine in ten orders from pubs and bars now placed online rather than over the phone. The brewer added that it remains committed to the Sharp’s beer brands and is exploring ways to continue production elsewhere in the UK in partnership with other brewers. However, the potential loss of Doom Bar’s Cornish identity has triggered a strong backlash among many industry voices and consumers.
Campaigners for traditional brewing, including the chief executive of the Campaign for Real Ale (Camra), called the planned closure deeply troubling and emblematic of a broader trend of global companies prioritising profit over heritage. Camra’s leader said that Sharp’s more than three decades of cask brewing expertise could be dismantled almost overnight, erasing an important chapter of Britain’s brewing history. This view resonated with many locals and beer enthusiasts who see Doom Bar not just as a product but as a cultural institution tied to Cornwall itself.
For many residents of Rock and the wider North Cornwall community, the closure represents more than just the loss of a workplace. The brewery has been a significant employer and contributor to the local economy, with its ales drawing visitors and supporting pubs across the region. Around 50 staff at the brewery itself face redundancy, and when combined with job cuts at the call centre, the total number of roles at risk could reach approximately 200. Politicians and community leaders voiced frustration at the decision, warning of painful economic ripple effects across hospitality, tourism and related industries already feeling the strain of broader cost pressures.
North Cornwall’s Liberal Democrat MP described the move as a “hammer blow” to local business and expressed deep disappointment that an American multinational would move production out of Cornwall. He urged government ministers to consider protections similar to those in place for other regional products, like the Cornish pasty, to ensure that goods branded as Cornish are genuinely made in the region. This appeal reflects a growing desire among some lawmakers to protect local heritage in the face of global corporate strategies that increasingly centralise production for efficiency.
Molson Coors’ stance is rooted in broader strategic changes across its UK and Ireland operations. The company said it had invested more than £20 million in the Sharp’s site since acquiring it and undertaken numerous efforts to make the business sustainable, but ultimately judged the brewery could not be maintained as part of its national production network. The pivot mirrors wider trends in the brewing sector, where shifting consumer habits, rising costs and competition from craft and digital brands are forcing major producers to rethink traditional models.
Behind the corporate statements, employees have described feeling blindsided by the announcement, with some reports suggesting that staff were informed of the closure plans in ways they felt lacked respect. Workers spoke of the emotional toll that uncertainty and job insecurity have taken on them and their families, highlighting the personal consequences of high‑level business decisions. While Molson Coors insisted it will provide support through the consultation process, some former employees and commentators argue that clearer communication could have mitigated some of the distress.
The tension between commercial strategy and cultural legacy has also stirred debate among beer fans across the UK and online communities. For many drinkers, Doom Bar is more than just a pint; it is part of a collective memory of British pubs, seaside holidays and regional pride. Some argue that brewing outside Cornwall, even if technically preserving the brand, would dilute its heritage and authenticity, leading to a product that lacks the connection to its birthplace. Others note that the brewing industry as a whole is undergoing rapid evolution, with consumer behaviour moving toward digital platforms and multinational players realigning priorities to compete in a global market.
The potential disappearance of Doom Bar from its Cornish home has sparked broader conversations about the future of local breweries in the UK. Smaller producers have long championed traditional cask ales and community‑rooted brewing, but they often lack the economies of scale that global companies rely on. The closure of Sharp’s Brewery underscores the pressures these businesses face, especially when part of a larger corporate portfolio that must balance heritage with profitability.
Industry insiders and analysts are watching closely to see how Molson Coors’ decision will affect other regional brands and brewing hubs. Some suggest the move could accelerate a trend of consolidation within the UK beer market, pushing more production into centralised facilities and away from historic sites. Critics warn that this could erode diversity and diminish the distinct character that local breweries contribute to their communities and to Britain’s beer culture at large.
Despite the controversy, not everyone believes Doom Bar’s story ends here. Molson Coors has reiterated its commitment to the Sharp’s brand and continues to explore alternative brewing paths that might preserve the beer’s availability, even if production shifts geographically. For loyal drinkers and Cornish residents alike, there remains a sliver of hope that the ale they cherish will endure in some form, although perhaps no longer tied to its rugged coastal birthplace.


























































































