Ruby Tui Emerges as the BBC Rugby Pundit Fans Never Knew They Needed

Published: 23 August ‘2025. The English Chronicle Desk. A report for the English Chronicle Online.

Ruby Tui, the former New Zealand Black Ferns star who dazzled the world during her country’s triumphant Women’s World Cup campaign three years ago in Auckland, has taken on a new role in England at this year’s tournament. Snapped up by the BBC as part of its punditry line-up, she has already established herself as one of the broadcaster’s standout signings.

The opening night of the World Cup saw England storm past the United States, but much of the conversation afterwards focused on Tui’s presence in the studio. With her trademark charisma, radiant energy, and sharp rugby insight, the red-streaked winger brought a refreshing balance of entertainment and expertise that immediately captivated viewers.

For many fans, her face was not unfamiliar. During the Tokyo Olympics in 2021, Tui gave an unforgettable interview with BBC presenter Jill Douglas after New Zealand’s gold medal win in the sevens event, animatedly speaking in Samoan and lighting up the coverage. That unscripted, heartfelt moment made her an instant global favourite, and now she has translated that natural magnetism into her work as a pundit.

On her debut appearance, Tui displayed instant chemistry with presenter Gabby Logan and fellow analysts Simon Middleton and Maggie Alphonsi. She was unafraid to engage in tough analysis, pointing out flaws in England’s otherwise commanding 69–7 victory, including their nervy opening quarter and lapses in body language. Yet, she balanced her criticism with praise, highlighting the brilliance of Ellie Kildunne’s try and applauding the Red Roses’ eventual dominance.

Her honesty, energy, and quick wit stood out throughout the evening. She injected humour into exchanges with Middleton and Alphonsi, while also showcasing her ability to delve into serious rugby issues, from squad selections to tactical lapses. Fans on social media quickly flooded platforms with praise, hailing Tui as “fantastic” and insisting that while New Zealand rugby may have lost a star on the pitch, the BBC had gained a remarkable voice off it.

Even her on-screen style made an impression. Clad in a sleek turtleneck and blazer, Tui looked every inch the polished broadcaster, exuding confidence while retaining the relatability that endeared her to rugby audiences worldwide.

As the tournament unfolds, it is clear that the BBC has struck gold with its newest addition. Tui brings not only knowledge and professionalism but also an infectious personality that breaks down barriers between sport, analysis, and entertainment. In her, the broadcaster has found a voice that elevates rugby coverage beyond the technicalities of the game, making it both engaging and accessible for viewers.

For England fans, the World Cup began with a thrilling win. For rugby broadcasting, it began with the rise of a new star pundit. Ruby Tui has shown that her influence extends far beyond the field, and as the tournament progresses, she looks set to become one of the defining figures of this year’s coverage.