Published: 28 February 2026. The English Chronicle Desk. The English Chronicle Online
The leader of Rhun ap Iorwerth has framed the next Welsh Senedd election as a stark choice between his party and Reform UK, underscoring growing competition on the Welsh political landscape. In a keynote address on Friday, ap Iorwerth said that voters will need to decide whether Wales should be governed by a progressive nationalist vision or by Reform’s more conservative, unionist platform.
Speaking at a rally in Cardiff, ap Iorwerth criticised Reform UK’s policy proposals on issues such as public services, immigration, and Welsh autonomy, arguing that their rhetoric “offers little more than cuts and culture wars.” He said that for voters who care about investing in health and education, protecting Welsh communities, and shaping a distinct future for Wales, the choice in the coming election is clear: Plaid or Reform.
The Plaid leader’s remarks reflect a broader shift in Welsh politics, where traditional Labour dominance — built over decades on strong support in urban and post‑industrial areas — has been tested by the rise of smaller parties on both the left and right. Reform UK, which has gained traction in parts of England with messaging on immigration and public spending, has been campaigning to broaden its appeal in Wales, particularly among voters disillusioned with establishment parties.
Ap Iorwerth said his party remains committed to policies such as expanded early childhood education, investment in renewable energy, and strengthening Welsh language protections, positioning Plaid, he argues, as the authentic voice for Welsh interests. He also repeated calls for a second referendum on Welsh independence, a stance that has resonated with a growing segment of voters but remains controversial among unionist constituencies.
Political analysts say that framing the election as a binary contest with Reform UK is part of Plaid’s strategy to mobilise its base and draw clear contrasts on policy and national identity. Polling suggests that while Labour remains a leading force, both Plaid and Reform are eroding traditional support patterns, particularly in mid‑Wales and some suburban areas where voters feel neglected by Westminster and Cardiff Bay alike.
Reform UK leaders responded to ap Iorwerth’s speech by accusing Plaid of “fear‑mongering” and insisting that their platform — emphasising lower taxes, stricter immigration controls, and local accountability — offers a fresh alternative to the perceived political establishment.
As the campaign season accelerates, the battle for votes in Wales is expected to focus not only on economic priorities such as cost‑of‑living pressures and public services, but also on issues of national identity, devolution powers, and the role of Cardiff Bay in representing Welsh interests.


























































































