Tough Market Conditions Hit Frasers Group Half-Year Retail Sales

Published: 04 December 2025. The English Chronicle Desk. The English Chronicle Online.

Frasers Group, owner of Sports Direct and Flannels, reported weaker sales amid tough market conditions.

UK retail sales fell as competitors heavily discounted products, hitting consumer spending confidence significantly.

Sales at Frasers’ sports division declined 5.8% to £1.3bn in six months to 26 October.

The main Sports Direct chain grew, but Game outlets and Studio Retail online saw planned decline.

Chief executive Michael Murray confirmed consumer confidence remains very subdued across the UK retail sector.

The company cautiously anticipates the second half but expects full-year profits up to £600m.

The Hugo Boss investment significantly boosted the company’s bottom line during this reporting period.

Frasers’ premium division sales dropped 3.7%, reflecting closures of House of Fraser and Jack Wills stores.

Other acquired brands, including Pretty Green and Tessuti, also contributed to declining premium sales.

Group total sales rose 5% to £2.6bn, driven by strong international growth and new acquisitions.

Pre-tax profits almost doubled to £412m, largely due to increased Hugo Boss stake value.

Operating profits increased 18% to £219.8m, indicating resilient performance despite challenging UK conditions.

Frasers stated that trading improved compared to last year but remains weaker than April 2024 levels.

Excess inventory across the retail sector continues to weigh heavily, driving increased promotional activity.

Murray emphasized a solid start to the fiscal year despite subdued confidence and challenging market conditions.

He confirmed that management remains focused on navigating difficulties and confronting industry challenges directly.

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