‘I’m Trying to Cut Down My Alcohol Intake and This 99p Low-Calorie Drink Converted Me’

Published: 06 July 2025. The English Chronicle Online

As the trend of ‘sober curiosity’ gains momentum, especially among younger generations, many are seeking refreshing alternatives to alcoholic drinks that don’t compromise on taste or social experience. For those looking to reduce their alcohol consumption or simply enjoy a booze-free option this summer, TRIP’s new Wild Strawberry drink offers a compelling choice.

Known for their CBD-infused sparkling beverages, TRIP has expanded its lineup to include calming magnesium-infused sparkling waters, with Wild Strawberry quickly becoming a favourite among consumers. Packaged in an elegant pastel pink can, the drink fits seamlessly into any social setting — from backyard barbecues to summer parties — without drawing attention to its alcohol-free nature. Its subtle pink hue and gentle fizz give the impression of a cocktail, allowing drinkers to avoid awkward questions about abstaining from alcohol.

Unlike many sparkling waters that can taste bitter or harsh, TRIP’s Wild Strawberry offers a lightly fizzy, naturally sweet flavour with juicy strawberry notes that are refreshing but not overpowering. While some find the strawberry flavour on the milder side, many praise it as the best in TRIP’s range, highlighting its smooth taste and calming effects.

Infused with ingredients such as magnesium, lion’s mane, lemon balm, and chamomile, the drink aims to promote relaxation and wellbeing, making it ideal for unwinding after a busy day or preparing for a restful night. At just 23 calories per 330ml can, it presents a lower-calorie alternative to sugary sodas and typical alcoholic beverages, supporting those mindful of their calorie intake or seeking healthier options.

TRIP’s Wild Strawberry, available in major supermarkets and online, has garnered attention not only for its taste but also for its affordability. With current promotions offering multipacks at less than 99p per can, it’s an accessible choice for many. The brand’s partnership with the mental wellbeing app Calm further enhances its appeal, providing customers with free access to meditation and sleep resources.

In a market increasingly attuned to health and wellness, TRIP’s innovative drinks embody a growing shift towards mindful consumption — proving that reducing alcohol intake doesn’t mean sacrificing enjoyment or social connection.