P.Louise Christmas Event Cancelled in Manchester

Published: 28 October 2025. The English Chronicle Desk. The English Chronicle Online.

Fans of the viral beauty brand P.Louise have been left disappointed after the company announced the cancellation of its highly anticipated Christmas event in Greater Manchester. The Pinkmas celebration, which had been set to run from 1 December to 4 January, promised a festive extravaganza including a pink-themed ice skating rink, a pantomime performance, and a range of seasonal attractions designed to delight visitors of all ages.

The first wave of tickets for the event had sold out in record time, prompting the organisers to move the location from the Trafford Centre to Barton Dock Road, TraffordCity, in order to accommodate the growing demand. Excitement around the event had been amplified on social media, where P.Louise founder Paige Louise Williams frequently shared updates and behind-the-scenes glimpses of the festive build.

In a statement posted online, Ms Williams expressed her devastation at having to cancel the event. “Despite the structure being almost fully built, due to issues with the licensing process, I cannot take the risk of opening the event without a definite resolution. The last thing I would ever want is to disappoint so many of you,” she wrote.

She added that the decision had not been taken lightly. “I have personally invested so much into this build, and the structure is already in place. However, at this point, the only responsible option is to refund everyone in full in the next five days and work towards giving everyone the most perfect solution.”

Ms Williams took time to thank her customers for their “incredible” support and understanding, noting that each ticket-holder would be contacted personally. “I had hoped to speak with each of you before this news reached the press,” she said, emphasising the personal disappointment she felt at having to call off the event.

Tickets for Pinkmas had originally gone on sale in June and sold out within minutes. A second batch of tickets was released earlier this month, accompanied by promotional materials promising a festive experience “bigger than ever.” The event was initially scheduled to take place at P.Louise’s Trafford Centre store, but delays in the store’s opening prompted organisers to relocate to an “upgraded location” at Barton Dock Road, TraffordCity.

Ms Williams, a native of Droylsden, Greater Manchester, launched the P.Louise Makeup Academy in 2014 with a modest £20,000 loan from her grandmother. Initially offering in-person makeup classes, she later expanded to online courses for clients overseas, building a reputation for high-quality training and professional expertise.

The brand’s breakthrough came with the creation of Rumour Base, a product that quickly gained international attention and was later ranked the number one eyeshadow base by NikkieTutorials. This success marked a turning point for P.Louise, transforming the company into a globally recognised beauty brand with millions of fans and a projected annual revenue of £138 million this year.

Social media has played a central role in the rise of P.Louise, allowing Ms Williams to engage directly with her audience, share tutorials, and build a community around the brand. Fans had been eagerly anticipating the Pinkmas event, many travelling from outside Manchester to experience the festive activities and meet members of the P.Louise team in person.

The cancellation is expected to be a significant disappointment not only for ticket-holders but also for local businesses and suppliers involved in the event’s production. Seasonal events like Pinkmas are often important drivers of footfall and economic activity in the area, contributing to the local hospitality and retail sectors.

Despite the setback, Ms Williams emphasised her commitment to finding an alternative solution in the future. “While it’s heartbreaking to cancel, our focus is on ensuring everyone who purchased a ticket is treated fairly and refunded promptly. We are exploring ways to bring the magic of Pinkmas to our community at a later date,” she said.

Industry analysts note that the challenges faced by P.Louise reflect broader issues in event planning, particularly in the context of licensing and regulatory approvals. Even well-funded, high-profile events can be vulnerable to delays or cancellations when administrative hurdles arise, underscoring the complexity of organising large-scale public events.

For fans and customers, the cancellation is a reminder of the dedication and personal investment required to grow a brand from a small local academy into a global beauty phenomenon. Ms Williams’ journey—from a £20,000 loan and classroom makeup courses to an internationally recognised brand—demonstrates both the opportunities and challenges of entrepreneurship in the beauty industry.

In the meantime, ticket-holders are encouraged to monitor official P.Louise channels for updates and instructions regarding refunds. Ms Williams assured her community that the company will handle the process personally to minimise inconvenience and ensure transparency.

While the Pinkmas event will not take place as planned, the legacy of P.Louise continues to inspire aspiring makeup artists and entrepreneurs around the world. The brand’s story highlights the power of social media, innovation, and resilience in achieving global success, even in the face of unforeseen setbacks.