Tesco Trials In-Store Avocado Scanners to Help Shoppers Choose Perfectly Ripe Fruit

Published: 03 September ‘2025. the English Chronicle Desk

Tesco, the UK’s largest supermarket chain, has begun trialling in-store avocado scanners designed to help shoppers determine the ripeness of their fruit before purchase, tackling the common dilemma of buying avocados that are either too hard or too soft. The new technology, which will be tested in five stores this week, uses compact scanning devices to assess the interior texture of the fruit and indicate whether it is ready for immediate consumption or better suited for slicing later.

The scanner, known as the “One Third Avocado Scanner”, was developed by a Dutch company and works similarly to a small X-ray device. By analysing the fruit’s internal structure, it provides shoppers with a simple ripeness reading in seconds, allowing them to select avocados with confidence. Tesco officials say this could help reduce food waste by ensuring that customers purchase fruit at the stage of ripeness they prefer.

Lisa Lawrence, Tesco’s avocado buyer, explained that the technology responds to a modern culinary trend. “Smashed avocado on sourdough remains one of the most popular snacks at the moment, with millions of recipe views shared on social media,” she said. “This scanner will help shoppers plan their grocery trips better, ensuring they get the perfect fruit for their meals and reducing waste at home.”

The initial pilot will take place at Tesco stores in Cheshunt Extra (Hertfordshire), Colchester superstore (Essex), Stratford-upon-Avon superstore (Warwickshire), Wokingham superstore (Berkshire), and Salisbury Extra (Wiltshire). Depending on the success of the trial, the technology could be rolled out more widely across the chain.

Avocados have seen a surge in popularity in Britain in recent years, becoming a staple for breakfasts and brunches despite growing concerns about their environmental impact, including carbon footprint, water usage, and ethical sourcing on farms. Tesco reported that sales of avocados increased by nearly 15 million units last year compared with the previous year, reflecting their enduring appeal.

The initiative is part of a broader collaboration between Tesco and fruit supplier Westfalia Fruit, who have previously worked together to introduce environmentally friendly measures. These included etching or “tattooing” avocados to reduce the use of plastic stickers and replacing plastic packaging with cardboard and paper for packed avocados. Westfalia estimates that these measures save approximately 20 million pieces of plastic per year.

By combining technology and sustainability, Tesco aims to improve the shopping experience while addressing both consumer needs and environmental concerns. The avocado scanner represents a novel approach to modern grocery shopping, promising convenience, reduced waste, and perfectly ripe fruit for every meal.