Published: 30th July 2025 | The English Chronicle Desk | The English Chronicle Online
A new player in the global wellness and fitness market is turning heads in the UK, as Selfish—a women-focused protein supplement brand launched by the Hembrow sisters of Australia—has officially landed on the shelves of Boots. Designed with both physical performance and digestive ease in mind, this plant-based protein line is making waves for more than just its sleek packaging or celebrity-backed branding. It’s the tangible results that users are praising most—particularly its impact on bloating, appetite control, and overall gut comfort.
Protein powders have long been a cornerstone of post-workout routines, helping with muscle repair, growth, and maintaining energy levels throughout the day. But Selfish positions itself as something different—something purpose-built for women’s unique metabolic and nutritional needs. The crown jewel of the product line is the Give Me Plant Protein Powder, a vegan formula made from pea, brown rice, and hemp protein, providing 20 grams of protein per serving. What sets it apart, however, is its dual focus: nutritional muscle support and gentle gut health enhancement.
One of the most talked-about elements of the product is its inclusion of prebiotic fibre, known to support a healthy digestive system. Early reviewers are reporting that this blend doesn’t just fuel their workouts—it’s also resolving long-standing issues with bloating and post-meal discomfort. “It’s really helped with my bloating. I’ve tried so many gut powders before and they all tasted awful,” shared one enthusiastic user. “This one tastes amazing, and I’m obsessed.”
Another user explained how it has changed their daily routine: “I sip it straight after lunch when I need that sweet hit. It fills me up and takes away cravings. Also, it’s completely delicious.” Unlike many traditional protein powders that can leave a chalky aftertaste, Selfish is being praised for its smooth texture and subtly sweet flavours. Fans say it blends seamlessly into smoothies and shakes—or even just with water and ice.
Boots’ decision to bring Selfish to UK consumers comes amid a broader demand for female-oriented supplements that go beyond generic protein formulas. Shoppers are becoming increasingly mindful of not just what they put in their bodies, but how it makes them feel afterward. That’s where Selfish seems to be finding its niche—offering something that caters to energy and strength but also digestion, balance, and satiety.
Alongside Selfish, the UK supplement market is teeming with popular alternatives, such as MyProtein’s Impact Whey Protein at just £13.99, delivering a slightly higher protein count per scoop, and Wellwoman 50+ tablets by Vitabiotics, designed for women focusing on heart, vision, and brain support. However, the appeal of Selfish lies in its female-first formula and the experience of using it—not just as a gym supplement, but as part of a broader wellness ritual.
Some customers have suggested tweaking the dosage for better taste and impact. “One scoop is a bit too selfish,” joked one review. “I need a couple of scoops for it to really make a difference in taste.” Still, this hasn’t dimmed enthusiasm. Most reviews applaud the brand for creating a product that supports not only strength and tone, but also the often-overlooked issues of bloating and cravings—concerns that impact many but are rarely addressed by mainstream fitness brands.
As the UK continues to embrace holistic approaches to health, Selfish appears poised to become a staple on more and more kitchen counters. For women looking for a protein powder that’s kind to the gut, keeps hunger at bay, and fits neatly into a hectic, modern lifestyle, this newcomer might just be the blend they’ve been waiting for.
