Published: 05 August 2026 | The English Chronicle Desk | The English Chronicle Online
For 15 years, Lisa built a career writing online content, turning her language skills into a stable income that supported her family as a single mother.
Like thousands of other Filipinos, she found opportunity in the country’s booming outsourcing industry, a sector that transformed the Philippines into one of the world’s leading destinations for business services.
But after years of writing, meeting deadlines and producing content without relying heavily on artificial intelligence, Lisa suddenly found herself without a job.
She believes the technology she helped train may have contributed to her own redundancy.
“I feel like I dug my own grave,” she said. “We were the ones who trained the artificial intelligence that replaced us.”
Lisa, whose real name has not been disclosed, is among several former outsourcing workers who say they lost their jobs during a period of rapid AI adoption. They spoke anonymously because they signed confidentiality agreements after receiving severance payments and fear damaging their chances of finding future employment.
Their stories highlight a growing global debate over artificial intelligence: whether it will create new opportunities or remove the very jobs that helped millions of people improve their living standards.
For more than two decades, the Philippines has built one of the world’s most successful outsourcing industries.
From call centres and accounting services to software development and content creation, Filipino workers have provided support for companies across the globe.
Business districts in Manila and other major cities became symbols of economic progress, with thousands of employees working night shifts to serve international clients in different time zones.
The rise of business process outsourcing, commonly known as BPO, was driven by the country’s large English-speaking workforce, government incentives and investment from multinational companies.
Major global firms established large operations in the Philippines, creating employment opportunities for graduates and helping expand the country’s middle class.
Today, the outsourcing sector employs around 1.9 million people and generates billions of dollars in annual revenue, making it a major contributor to the Philippine economy.
However, experts warn that many of these jobs are among those most exposed to generative AI.
Lisa said she never felt dependent on artificial intelligence in her work.
She believed her experience and writing ability were enough to complete assignments effectively.
However, before she was made redundant, she said her employer began working with an external public relations agency that produced AI-generated material.
Employees were asked to edit and improve the content, ensuring it matched the company’s writing style.
Lisa believes that process helped train AI systems that eventually reduced the need for human writers.
“I was doing my job well,” she said. “But suddenly, the technology we helped develop became part of the reason our roles disappeared.”
Another former content writer, Mary, described a similar experience.
She said employees were encouraged to use AI tools as productivity assistants, but instead of reducing workloads, the technology created additional responsibilities.
Workers had to spend more time checking information, correcting mistakes and verifying AI-generated content.
“We had to edit more, fact-check more because the data AI produced was inaccurate,” she said.
Despite those challenges, she was later made redundant.
The Philippines’ outsourcing industry is increasingly embracing artificial intelligence as international clients demand greater efficiency and lower costs.
Jack Madrid, president of the IT and Business Process Association of the Philippines, said many companies are already experimenting with AI systems.
He acknowledged that some roles are vulnerable to automation, particularly jobs involving repetitive tasks.
“Agentic AI has the potential to automate at a much more accelerated pace,” Madrid said.
However, he argued that many affected employees have been moved into other roles within companies rather than simply losing employment.
Industry leaders say AI will transform jobs rather than eliminate them completely.
Large outsourcing companies including Teleperformance, Accenture and Concentrix have said they are investing in training programmes designed to help employees adapt.
They argue that AI can handle routine tasks while allowing human workers to focus on more complex responsibilities requiring creativity, judgement and communication.
Despite promises of retraining, some experts say outsourcing companies face enormous pressure from multinational clients to adopt AI quickly.
Paul Quintos from the University of the Philippines-Diliman said many domestic companies are concerned about potential job losses but cannot ignore demands from international partners.
“Managers are worried about how much of the workforce might be displaced,” he said.
“But there is tremendous pressure from foreign clients to adopt AI. It is a major cost-cutting measure.”
The Philippines competes with countries such as India for outsourcing contracts.
As businesses look for cheaper and faster services, AI has become a key part of competition between providers.
Companies are increasingly expected not only to provide skilled workers but also to integrate automation into their services.
Experts also warn that not every job loss blamed on AI is necessarily caused by technology.
Quintos said some companies may use AI as an explanation for restructuring decisions that are actually linked to weaker demand or broader economic pressures.
He referred to the concept of “AI washing”, where organisations present changes as technology-driven even when other factors are involved.
The distinction matters because workers need to understand whether they are being replaced by machines or whether companies are simply reducing costs.
Labour groups say current employment laws in the Philippines do not provide enough guidance on how companies should introduce AI into workplaces.
Unlike some countries, the outsourcing sector has limited union representation, meaning many employees have little influence over decisions involving new technology.
The government has acknowledged the challenge and says both public and private sectors must invest in training.
Leandro Aguirre from the Philippines Department of Information and Communications Technology said the country needs to prepare workers for a changing economy.
“To be completely honest, I think we’re slightly behind. We have to catch up,” he said.
The government has announced plans to provide additional training opportunities for hundreds of thousands of outsourcing employees.
Officials hope to shift the country from relying mainly on foreign investment towards developing local technology companies and higher-value jobs.
For decades, the Philippines succeeded by offering skilled workers to global companies.
AI does not necessarily mean the end of outsourcing, but it is changing what employers need from workers.
Routine writing, customer service and administrative tasks may increasingly be handled by machines, while demand grows for employees who can manage technology, analyse information and solve complex problems.
For workers like Lisa, however, the transition feels deeply personal.
After spending years building a career, she now faces uncertainty about how her skills fit into an economy being reshaped by artificial intelligence.
Her experience reflects a wider global concern: that the benefits of AI may not be shared equally unless governments, companies and workers prepare for the changes ahead.
As the technology race accelerates, the challenge for countries like the Philippines will be ensuring that AI becomes a tool for opportunity rather than a force that leaves millions behind.


























































































