Feeld Founders Receive Record Dividend as Sales Rise

Published: 02 October 2026. The English Chronicle Desk. The English Chronicle Online

Feeld, the UK-based dating platform built around non-traditional relationships and people seeking alternatives to conventional dating, has reported a significant rise in revenue, with its founders receiving their largest dividend since the company was established.

The company recorded revenues of £64 million in its latest financial year, representing an increase of 24% compared with the previous period. Pre-tax profit also increased, rising from £9.3 million to £11.4 million, according to accounts filed with Companies House.

The stronger financial performance allowed shareholders to receive a combined dividend of £3.8 million. The payment represents a substantial increase from the £600,000 dividend reported in the company’s previous accounts in 2024 and provides a significant return for founders Ana Kirova and Dimo Trifonov, who built the business from a small dating platform into an international operation.

Feeld began life under the name 3nder, a platform designed primarily for couples and single people interested in threesomes. The company later changed its name following legal action involving Tinder, and eventually developed a broader identity centred on people exploring different forms of relationships, sexuality and dating.

Today, Feeld describes itself as a dating app for people who are curious about relationships and connection. Its user base includes people interested in non-monogamy, queer relationships, kink and other forms of dating that may fall outside traditional expectations.

The latest financial figures indicate that the company is no longer operating solely within a specialist niche. A large proportion of its revenue now comes from international markets, highlighting the extent to which its audience has expanded beyond Britain.

According to the company’s accounts, approximately £56 million of the £64 million in annual revenue came from outside the UK. That means international markets contributed close to 90% of total turnover.

Mexico and Spain were identified as the fastest-growing regions, while New York, Toronto and Paris were among the cities experiencing particularly strong increases in users. Feeld said each of those three cities recorded user growth of more than 20%.

The international figures provide an important indication of how the company’s business has evolved. Although Feeld was founded in the UK, its financial performance is increasingly dependent on customers in major cities around the world.

That geographical expansion comes at a time when the wider dating-app industry is experiencing significant changes. Some of the largest mainstream platforms have struggled to maintain user growth as customers increasingly question the experience of searching for relationships through apps.

Match Group, which owns major dating brands including Tinder, Hinge and OkCupid, has reported declining user numbers during a period when concerns about dating-app fatigue have become more widespread. Users have increasingly described the process as repetitive, transactional or exhausting, creating an opportunity for smaller platforms with different identities to attract people looking for alternatives.

Feeld appears to have benefited from at least some of that changing consumer behaviour. Its original audience was largely composed of people specifically seeking non-monogamous, queer or kink-oriented connections. More recently, however, the platform has attracted users whose interests may be closer to conventional dating.

That change has generated discussion among existing users about whether Feeld is becoming less distinctive. Some users have expressed concerns that an influx of people seeking more traditional relationships could alter the culture that initially made the platform attractive.

Company executives have presented the development differently. Feeld president Kyle Brennan has described the growth as part of a broader change in how people approach relationships, arguing that more people are becoming comfortable with exploring different forms of connection.

The company’s business model is based primarily on paid memberships and additional features rather than relying exclusively on advertising. Its premium Majestic membership gives customers access to features such as unlimited likes, information about people who have expressed interest in them and more advanced search filters.

Users can also purchase additional “pings”, which allow them to express interest in another member and send a message without waiting for a conventional mutual match.

Such features provide the company with recurring sources of revenue while allowing free users to interact with the platform at a more limited level. The approach is common across the dating-app industry, where companies increasingly rely on premium subscriptions and paid features to convert highly engaged users into paying customers.

Feeld’s financial growth has also been accompanied by significant investment in technology. The company said it spent £10.5 million on technological upgrades during the latest year, a substantial commitment for a business operating in a sector where data security and privacy are particularly important.

Dating platforms handle unusually sensitive information. User profiles can reveal personal preferences, relationships, sexual orientation, private conversations, photographs and other information that customers may not want made public.

Feeld faced a security challenge in 2024 when cybersecurity researchers identified vulnerabilities that potentially exposed sensitive user information. Research at the time indicated that private messages, photographs and details concerning users’ sexuality could potentially have been accessed or manipulated.

Feeld said it investigated the issues after they were brought to its attention and subsequently fixed the vulnerabilities. The company also said that it found no evidence that customer data had actually been accessed as a result of the vulnerabilities.

The episode nevertheless highlighted the particular responsibilities facing dating companies as they collect and store highly personal information. Strong security is not simply a technical requirement for such platforms; it is closely connected with user trust.

Feeld’s latest investment programme suggests that technology and security have become significant priorities as the company expands internationally.

The company has also attempted to build a community beyond its digital platform. Feeld organises physical social events intended to bring members together in person, including themed gatherings designed around dating, relationships and alternative lifestyles.

Among its events are social activities such as a kinky trivia night and a “pitch your mate” event, where participants publicly promote friends as potential romantic partners.

Those events form part of a wider effort by Feeld to present itself as more than an app for arranging dates. The company has increasingly positioned its brand around community, openness and experimentation, attempting to create an identity that extends into users’ offline social lives.

That approach could help explain why Feeld has continued to grow while some mainstream competitors have struggled. Its appeal is based not only on matching individuals but also on giving users a sense that their particular relationship preferences are understood and accepted.

At the same time, the platform’s growing popularity creates a potential tension for the business. A dating service can expand its revenue by attracting a much broader audience, but its original identity may become less distinctive as the user base grows.

For Feeld, that issue is particularly relevant because its brand has historically depended on its reputation as an alternative to mainstream dating apps. If more users join without sharing the preferences of its original community, the company will have to balance expansion with maintaining the environment that helped it establish a loyal customer base.

The financial results nevertheless demonstrate that the business has developed considerably since its early days as 3nder. Revenue of £64 million represents a substantial scale for a company that originally targeted a relatively narrow segment of the dating market.

The record £3.8 million dividend also demonstrates the financial benefits generated by that expansion for its shareholders. For Kirova and Trifonov, who started the business together, the payment marks another stage in the transformation of their original idea into a major international dating platform.

Feeld’s performance also offers a broader glimpse into changing attitudes towards relationships. Increasing numbers of people appear willing to discuss non-traditional relationship structures, sexual identity and alternative approaches to dating more openly than previous generations.

That does not necessarily mean that conventional relationships are disappearing. Instead, the growth of specialised platforms suggests that consumers increasingly want dating services that allow them to define their own preferences rather than forcing everyone into the same model.

Technology has made it easier for people with specific interests to find one another, particularly in large international cities where diverse communities can exist alongside mainstream dating cultures.

Feeld’s international revenue figures underline the importance of that trend. With almost nine-tenths of its turnover now coming from outside Britain, the company’s future increasingly depends on how successfully it can operate across different cultures, markets and regulatory environments.

As Feeld expands, privacy, security and user trust will remain important considerations alongside financial performance. Dating companies operate with some of the most intimate forms of personal information, meaning that growth must be accompanied by continued attention to protecting users.

For now, the latest accounts show a business experiencing strong financial momentum. Revenue is rising, profits have increased, international markets are expanding and shareholders have received a record dividend.

The bigger question for Feeld will be whether it can maintain that growth without losing the distinctive identity that separated it from larger dating platforms in the first place. Its success began by offering an alternative to conventional online dating, and its next phase will depend on whether that alternative can continue to attract both its original community and a new generation of users exploring different ways of forming relationships.